Ask any Iowa restaurateur what they can never get enough of and they’ll always give the same answer, “customers!” The Iowa Restaurant Association is working to deliver just that through its new Dine Iowa Program. Dine Iowa Video Now Posted
Building Consumer Awareness
Free to members, Dine Iowa was created to help hungry Iowans and visitors to the state find member restaurants quickly and exclusively. Dine Iowa’s initial offering launched this month and includes four key products.
• Online restaurant locator www.dineiowa.org
• Free Dine Iowa iPhone app available through iTunes
• Free Dine Iowa android app available through Droid Marketplace
• Dine Iowa Facebook Page and restaurant locator
Members Control Content
The content of all Dine Iowa products is completely controlled by member restaurants. Each establishment is given password protected access to their online locator page. Members can upload their logos, links, and tailored search criteria to help attract customers to their restaurants. Every 24 hours the online locator synchs with, and updates, the mobile applications to reflect the changes.Members who do not wish to input information will still be included in all of the products. The listing will simply default to the basic contact information contained in the IRA’s member database.
Promotion in a New Media World
The Iowa Restaurant Association will aggressively promotethe new Dine Iowa offerings to consumers through traditionaland new media outlets, as well as through events. One of the key differences over products offered by search engines, GPS
systems, and other location-based services is that consumers can search for restaurants on major routes across the state. For example, one search criteria is I-80 and it will display all of the restaurants that fall along the interstate so people can plan stops when traveling the state.
Dine Iowa Events, Incentive Programs
The restaurant locator tools are only phase one of the Dine Iowa Program. The IRA intends to launch a series of Dine Iowa Restaurant Week events across the state in markets which do not currently have such an offering. The Association is also looking at loyalty and discount programs that can be tied to the program.