Members of the Iowa Restaurant Association automatically receive dual membership in the National Restaurant Association. Join restaurateurs from across the country in one or several of these upcoming webinars presented by the NRA. Past webinars may also be accessed at www.restaurant.org
Millennials and Adult Beverages: Insights & Opportunities
June 27, 2013 2:00 p.m. Central
One of the largest generations in American history, Millennials are unique not only for their size but for many other factors, all of which influences how they approach adult beverage in restaurants. During this 60-minute webinar, Donna Hood Crecca of Technomic will explain the characteristics of this important demographic and its purchase and consumption behaviors regarding beer, wine, cocktails and spirits. Attendees will also hear about ways to engage Millennials with their beverage programs. Part of the time will be dedicated to Q&A with Donna.