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FOR IMMEDIATE RELEASE  
CONTACTS:

Iowa Restaurant Association

Doni DeNucci, CAE
ddenucci@restaurantiowa.com
515-276-1454
Jessica Dunker
jessica@dunker.com
515-202-6786

First Data
Jeff Fowler

jeff.fowler@firstdatacorp.com
(713) 331-7359

 Restaurants “TakeCharge” with Iowa Restaurant Association, National Restaurant Association, and First Data

Associations Team with First Data to Provide Members

Exclusive Rates on Credit Card Processing, Increased Payment Choices

 

Des Moines, Iowa (May 23, 2005) – The Iowa Restaurant Association, in partnership with the National Restaurant Association and First Data Corp. (NYSE: FDC), today announced the Iowa launch of the TakeCharge payment program, designed specifically for the restaurant industry.  TakeCharge, developed by restaurateurs, provides increased payment choices and attractive rates for credit card processing to small and mid-size merchants in addition to national chains. 

 “The National Restaurant Association is committed to providing our members with the programs and services that will help improve their operational efficiencies and increase profitability,” said Steven C. Anderson, president and chief executive officer of the National Restaurant Association.  “With National Restaurant Association membership numbers at record-high levels and a strong relationship with our powerful state restaurant association partners, we were able to create a new value proposition with First Data for our members, making this program a first of its kind for the Association.

 “First Data is helping the National Restaurant Association and the Iowa Restaurant Association deliver on their goals by providing strategic payment processing solutions designed specifically for the needs of our collective members through a program created by restaurateurs for restaurateurs,” added Anderson.

 TakeCharge reflects the results of a comprehensive development and thorough selection process by the National Restaurant Association, with recommendations and reviews by two committees of the Association’s board of directors, and an organization representing all the state restaurant associations.  Additionally, the state restaurant associations have been actively involved in helping develop and refine the program to its final form. 

 “One of the primary objectives for the Iowa Restaurant Association is to introduce ways to help restaurants and retail beverage establishments operate more efficiently,” said Doni DeNucci, president and CEO of the Iowa Restaurant Association and one of the state representatives who helped develop the program for the national association. “This program offers a valuable service to our membership and is a prime example of how the state association and the National Restaurant Association are collaborating to bring first rate programs to our members.”

 “TakeCharge was created by First Data and the National Restaurant Association and its members to empower restaurateurs with First Data’s complete set of payment solutions,” said Diane Vogt, president of Enterprise Customer Development for First Data.  “With TakeCharge, restaurants get a total payments solution that is customized and designed with the restaurateur in mind.” 

 In addition to exclusive rates for credit card processing, members will benefit from other advantages of the TakeCharge program, including:  easy-to-understand billing; acceptance for all major credit cards provided through First Data’s alliances with various banks; PIN-secured and signature-based debit acceptance through leading networks like the STAR® Network; merchandising programs including First Data Gift Cards; Internet Protocol (IP) based, near instant processing; the EARN Loyalty Solution; the TeleCheck Electronic Check Acceptance® (ECA®) service; and Dynamic Currency Conversion services that allow consumers to pay in the currency of their choice. 

 “First Data and the National Restaurant Association have collaborated to deliver increased payments choice and affordability to restaurant owners and operators,” added Vogt.  “TakeCharge will help more restaurants realize increased profitability through flexible payments solutions and delivers on First Data’s objective of being a partner in developing unique, innovative value propositions for the restaurant industry.”

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About the Iowa Restaurant Association
Headquartered in Des Moines, the Iowa Restaurant Association is the professional association of the restaurant and retail beverage industries in Iowa. In addition to representing the industries’ legislative concerns, the Iowa Restaurant Association works to educate its members on ways to operate efficiently, safely, and profitably and to promote quality and professionalism in the industry. For more information, visit our Web site at www.restaurantiowa.org.

About the National Restaurant Association
The National Restaurant Association, founded in 1919, is the leading business association for the restaurant industry, which is comprised of 900,000 restaurant and foodservice outlets and a work force of 12.2 million employees - making it the cornerstone of the economy, career opportunities and community involvement. Along with the National Restaurant Association Educational Foundation, the Association works to represent, educate and promote the rapidly growing industry. For more information, visit our Web site at www.restaurant.org.

About First Data
First Data Corp. (NYSE: FDC) is a leading provider of electronic commerce and payment solutions for businesses and consumers worldwide.  Serving 4.1 million merchant locations, 1,400 card issuers and millions of consumers, First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment.  The company’s portfolio of services and solutions includes credit, debit, private-label, smart and stored-value card issuing and merchant transaction processing services; money transfer services; money orders; fraud protection and authentication solutions; check guarantee and verification services through TeleCheck; as well as Internet commerce and mobile solutions.  The company’s STAR Network offers PIN-secured debit acceptance at 1.6 million ATM and retail locations. For more information, visit www.firstdata.com
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