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Launches
Statewide Magazine, Online Bar and Restaurant Directory
May 19, 2005, (Des
Moines, Iowa) – As part of a
strategic initiative to further establish itself as the definitive source of the
restaurant and retail beverage industries in Iowa for information, training, and
representation, the Iowa Hospitality Association today announced that the
non-profit, professional association of the restaurant and retail beverage
industries, has reclaimed its original name – the Iowa Restaurant Association
(IRA). In addition, the revamped IRA is launching Entrée, a statewide
magazine targeted at Iowa restaurateurs, and an online consumer bar and
restaurant directory at
www.restaurantiowa.com.
“The Hospitality
Association has been offering training and legislative representation to Iowa
restaurant and tavern owners for nearly 75 years,” said Doni DeNucci, president
and CEO of the Iowa Restaurant Association. “Reclaiming our original name and
the launch of these new communication tools better reflects the mission of our
association, as well as our affiliate relationship with the National Restaurant
Association.”
Entrée Magazine for
Restaurateurs
As part of this re-launching, the IRA
is also debuting Entrée Magazine. A professional publication targeted at
Iowa restaurateurs, Entrée will be produced four
times per year. Editorial features will cover legislative, business,
safety and other topics impacting the restaurant and retail beverage industries
in Iowa. The first issue will be published in June and focus on food/beverage
ratios. The publication’s initial distribution will be 5,000+ licensed
restaurant and retail beverage establishments in Iowa, as well as distributors
and suppliers.
Restaurant Iowa for
Consumers
The Iowa Restaurant Association is
also developing an online directory of bars and restaurants in the state. The
site will provide various search categories and make it simple for someone to
find a quality restaurant in nearly any Iowa community. The site
www.restaurantiowa.com will be online in June and promoted through
convention centers, visitor bureaus, hotels and online.
About the Iowa
Restaurant Association
Founded in 1933 and headquartered in
Des Moines, the Iowa Restaurant Association represents the restaurant and retail
beverage industries in the state and national legislative arenas, and is a state
affiliate of the National Restaurant Association. The IRA works to educate its
members on business and health issues pertinent to their businesses. For more
information on the Iowa Restaurant Association check out the website at
www.restaurantiowa.com
or contact the IRA offices at 800-747-1453.
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FOR IMMEDIATE RELEASE
Media Contacts:
Doni DeNucci, CAE
276-1454
ddenucci@restaurantiowa.com
Jessica Dunker
202-6786
jessica@dunker.com
© Copyright Iowa Restaurant Association 2004-2005
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